In A Regular Guy Stuck in Another World with Useless Skills Until He Became a Legend, Kishi's journey from a struggling, middle-aged man to a budding merchant in a fantasy world is filled with comedic yet clever moments. After being transported to a strange new world, Kishi discovers an online shopping site, Shangri-La, which lets him trade items for cash, and quickly learns that he can turn mundane objects into valuable commodities. As he navigates through dangerous encounters and unexpected opportunities, Kishi's resourcefulness sets him on a path to success, but the challenges of adapting to a new world are just beginning.